Platinum Peek’s approach to creating videos for businesses
Hosts: Soren Dickens and Eriksen Dickens
Podcast Summary:
In this episode of the Scaling Creator podcast, hosts Soren Dickens and Eriksen Dickens share their journey of building Platinum Peak, a successful video agency, and discuss how businesses can effectively scale using video. They emphasize the significance of understanding the customer journey and explain how video can be used at different stages to generate awareness, attract leads, and deliver results. The hosts share their experiences collaborating with businesses of various sizes and industries and stress the importance of adapting to changes in the digital landscape. They highlight the rising popularity of short-form video content on social media platforms and the need to stay updated with current trends. Additionally, the hosts express their passion for applying video to operational issues, apart from sales and marketing challenges. Listeners are encouraged to visit scalingcreator.com and join the free Discord community for more insights on scaling as a creator.
Main Topics:
- Building Platinum Peak: From a team of two to a team of 14
- Applying videos to solve business problems and developing a methodology.
- The challenges of intense travel and workload in the video production industry.
- Adapting to changing trends and staying updated with digital shifts.
- The importance of understanding clients’ specific needs and providing solutions.
- Scaling through data-driven processes and refining operations.
- The future of video application and the development of an AI tool.
- Inviting listeners to explore scalingcreator.com and join the Discord community.
Key Lessons:
- Video is a versatile tool that can enhance the customer journey, from awareness to conversion.
- Focusing on delivering results and solving clients’ problems is crucial for long-term success.
- Adapting to changing trends and staying updated is essential in the digital landscape.
- Scaling requires replacing yourself in time-consuming tasks and prioritizing content creation and client interactions.
- Understanding clients’ needs and providing targeted solutions is more valuable than artistic work alone.
- Data-driven processes and refining operations are crucial to scaling effectively.
- Developing tools and methodologies can streamline operations and increase scalability.
Visit scalingcreator.com to access additional resources and join the free Discord community for valuable insights on scaling your creative endeavours.
Notable Quotes:
- “If you’re a business owner, if you’re an agency, if you’re a creator, and you’re gonna be working with a videographer or a production company, you should definitely ask them how they intend to use the video to solve the specific problem that you’re looking to solve rather than just hiring a videographer or a video production company because they have artistic work.” (Timestamp: 35:24)
- “You need to focus on how you can apply video to solving businesses’ problems because then you will start to get more business.” (Timestamp: 31:33)
How to connect with us
Website: https://scalingcreator.com/
Instagram: https://www.instagram.com/scalingcreator/
Facebook: https://www.facebook.com/scalingcreator
