July 17, 2024/Brian Mercado/

Next-Gen Media Production: AI’s Role in Modern Storytelling

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Welcome to Scaling Creator where we explore the transformative power of AI in storytelling and video production. In this podcast, we’ll dive into the importance of storytelling, how AI enhances our narrative capabilities, and the future of AI in media. We’ll discuss client collaboration with AI, content strategies, and streamlined video production. Stay tuned as we develop episodes on the future of storytelling, promote innovative tools like Vidar, and encourage businesses to leverage AI. We’ll also focus on creating a consistent content schedule, promoting AI-driven scripting tools, and recruiting visionary leaders with strong people skills and a tech-savvy mindset. Join us as we navigate the cutting-edge intersection of technology and creativity.

📚 Importance of Storytelling (02:12 – 03:47)

  • Discussion on the historical significance of storytelling.
  • Storytelling as a means of information transfer and retention.
  • Importance of crafting stories to connect emotionally with the audience.

🤖 AI in Storytelling (04:07 – 07:48)

  • Introduction of AI in the creative process.
  • Initial skepticism and eventual acceptance of AI’s role.
  • Use of AI to streamline the discovery process and extract business narratives.

💼 Client Collaboration and AI (07:48 – 09:25)

  • Challenges in understanding client needs before AI.
  • AI’s role in creating brand identity decks and understanding target audiences.
  • Example of using AI to align business narratives with industry standards.

🎯 Content Strategy and AI Tools (09:25 – 12:58)

  • Specialization in sales, marketing, and operations videos.
  • Use of AI tools like Vidar for psychographic analysis.
  • Importance of understanding the target audience and their pain points.

📅 Streamlining Video Production (18:40 – 24:21)

  • Challenges in client video production and content schedules.
  • Importance of efficient production systems.
  • Recommendations for consistent content schedules and project management.

🎥 Enhancing Storytelling Capabilities (27:30 – 35:11)

  • Discussion on production equipment and its impact.
  • Importance of leveraging technology to understand and tell stories.
  • Use of teleprompters and AI tools for scripting.

💼 Building a Robust Media Team (37:08 – 44:01)

  • Focus on recruiting leaders with good people skills.
  • Empowering team members with AI tools.
  • Importance of leadership and open-mindedness towards technology.

🔮 Future of AI and Video Production (44:01 – 47:13)

  • AI as a present tool, not just the future.
  • Empowering humans with AI capabilities.
  • Excitement about the rapid advancements in AI technology.


How to connect with us 

Website: https://scalingcreator.com/

Instagram: https://www.instagram.com/scalingcreator/

Facebook: https://www.facebook.com/scalingcreator

Linkedin: https://www.linkedin.com/company/platinumpeek/

Discord: https://discord.gg/pbnxacZPm4

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Brian Mercado

I’ve been a digital marketer for over four years now. One thing I’ve realized is this: Small-to-medium enterprises (SME) bring the best value to consumers. My goal is to help these businesses boost their online presence and grow their sales in the most cost-efficient approach.

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