The Importance of Investing in Yourself as a Business Owner in the Creative Industry

In this episode, hosts Soren and Eriksen Dickens introduce their podcast focused on various entrepreneurial themes. They discuss the pitfalls of creators overly investing in new technology, sharing Soren’s realization that such investments don’t guarantee business growth, emphasizing instead the importance of having solid business skills.

Jack Spitzer and Zach Ruder from Epic Drone Tours share their experiences with advanced drone technology, highlighting the challenges and importance of a strong business foundation before making significant equipment purchases.

The episode reflects on the financial strain of premature investments and stresses prioritizing business development and sales to drive growth. The action items include Jack Spitzer reaching out to potential clients and Soren Dickens promoting the Scaling Creator Discord community.

🎙️ Podcast Introduction (00:01 – 00:35)

• Introduction to the Scaling Creator podcast by Soren and Eriksen Dickens.
• Overview of podcast topics: self-discovery, storytelling, leadership, marketing, sales, operations, and finance.
• Promotion of Scaling Creator website and Discord community.

💡 Investing in Technology and Equipment (00:47 – 02:16)

• Discussion on the common desire among creators to invest in new technology and equipment.
• Soren’s personal experience with investing in new equipment and the realization that it doesn’t necessarily lead to business growth.
• Importance of business skills over just having the latest equipment.

🚁 Epic Drone Tours’ Experience (02:16 – 07:08)

• Introduction of Jack Spitzer and Zach Ruder from Epic Drone Tours.
• Discussion on the variety of drone technology and their applications.
• Difference between ready-to-fly drones and custom-built drones.
• Challenges and learning curves associated with high-end equipment.

📈 Business Development vs. Equipment Investment (07:08 – 12:19)

• Discussion on the importance of timing when investing in new technology and equipment.
• Comparison of investing in business development tools (CRMs, lead gen tools) versus hardware.
• Jack and Zach’s experience with premature investment in high-end drones and cameras.
• Emphasis on the importance of having a solid business foundation before making large equipment purchases.

💼 Lessons Learned and Future Strategies (12:19 – 20:54)

• Reflection on the financial strain caused by premature equipment investments.
• Importance of focusing on business development and sales before investing in high-end equipment.
• Strategies for creators to prioritize business growth over acquiring new gear.
• Encouragement for creators to reach out for business opportunities rather than relying on equipment to attract clients.

How to connect with us 

Website: https://scalingcreator.com/

Instagram: https://www.instagram.com/scalingcreator/

Facebook: https://www.facebook.com/scalingcreator

Linkedin: https://www.linkedin.com/company/platinumpeek/

Discord: https://discord.gg/pbnxacZPm4